Valentine’s Day Email Marketing Ideas For Spreading The Love!

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This week, you hear social is the in-thing, no sooner than you implement the recommended strategies, Google devalues it. Next week, new tactic, and Google nukes it before you even have a chance to get up and running. Mouth Foods knows that email is one of the first experiences many of their customers have with their brand, so their team experiments, tests, and debates until every aspect of a campaign is just right. The report also identifies some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. A well-written email headline can help you make a great first impression, which will benefit your business.

They use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results. If you don’t design your email for mobile devices—regardless of how relevant your message is—you could find yourself dealing with double, double toil and trouble!

Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. But email marketing only works if subscribers want to receive emails from your company. Email marketing does not replace your other marketing activities but compliments them extremely well. While this may be technically legal, it often damages the reputations of email marketing companies so this behavior is usually not allowed in their terms and conditions. Temporary issues that don’t dramatically impair your emails or your website are also worth letting go. Even some deployment mistakes fall into this category, so long they don’t cause any material damage. Educate all client-facing staff on the purpose and value of email address collection.

Hi Peter, the above post is truly exceptionally and helpful for email advertisers. Using data to improve the reach and triggering of email marketing could help drive up responses to these, ultimately lifting sales and benefiting the way businesses make use of this marketing channel. At Bizzabo , we believe that email marketing is essential to having an effective marketing strategy. A viral campaign is an email campaign made up of a quick fun activity, such as an online game or other type of entertainment. And that’s the nub of the matter: too many email campaigns like this sink without a hope of converting to a lead. The solution is to send email campaigns from your own domain, e.g. @. This will clearly communicate who you are to both subscribers, as well as spam and DMARC authentication filters. To help you craft your email we manually analyzed hundreds of mailers and noticed that most great emails fell in one of two buckets.

Email marketing took off in the late 90′s because it was a highly cost-effective alternative to Direct Mail. Skills and characteristics we look for while hiring a marketing professional at Eli India are smart, poignant professionals with a critical bent of mind and an eye for understanding, creating & building demand. This can be a return email address they can respond to, or a link to a website.

The email was titled, TEST PM Tracking Test” and appeared to be a mistake — although Fab did succeed in turning it into marketing gold with its humorous cat-filled apology email (see below). You can use two different types of urgency in your email marketing to boost your conversion rates: time-based and scarcity based. Below you will find the average percentage for open rate, click through rate, unsubscribe rate, and bounce rate for email marketing campaigns for the music industry and musicians. Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships.

Thank you for choosing to receive email newsletter from You will soon receive tips and tricks of customer relationship management with news on our products and company development. The Email Innovations Summit will also feature a fast paced shoot-out pitch session where early adopters can experience over 20 beta and emerging technologies and innovations in less than an hour. Check out his approach on guest post landing pages, and get a free copy of The Top Ten Content Marketing Strategy Mistakes by clicking here. I have noticed that often if I send her an email that she opens on her mobile she does nothing about it, and will later say she forgot all about it or even can’t find it now. Quite the opposite, it should be one part of an integrated and coordinated marketing strategy. I love getting good looking email receipts that offer easy tracking information.

The next leg of Campaign Monitor’s journey, according to Mr Swensrud, involves bringing the low cost, the ease of use and the simplicity that we take for granted in the consumer space into the enterprise software market. Consider these tips next time you are writing an email and make sure that you are not one of the agents that are making these careless email marketing mistakes. Below you will find the average percentage for open rate, click through rate, unsubscribe rate, and bounce rate for email marketing campaigns in the telecommunications industry.

Jean is a Content Marketing Strategist, Cloud & Enterprise at Microsoft, focused on pushing and redefining the limits of what content marketing can be. She also likes to do crossword puzzles and rock climb. Our guides and research sections are thorough, thoughtful looks at various angles of the email marketing industry. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign. Skyline Marketing are now actively recruiting for ambitious and enthusiastic candidates.

I rely on social media and email marketing to keep my clients up to date and that’s why I turn to VerticalResponse. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing. As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due. Out-of-date information (loads of the email addresses no longer exist, or are abandoned). Don’t use any spam related words or phrases, such as, free, insurance, act now, limited time and open immediately – spam filters will catch these words and straight to the trash your email will go. Consider utilizing a format which allows for each and every receiver of the email to obtain a customized meaning from the greeting.

While testimonials usually appear in the body copy of a sales letter, they can also be effective in the subject line. Mumsnet records the due date through a custom email sign up form and uses that custom field to schedule emails that the expectant subscriber will receive. Whether you’re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Send more than one email, but be sure to customize the second email based on recipient’s interactions with your initial email. If you use Microsoft Publisher, you can use data from your email list to create personalized marketing content.

When you take the time to look at these numbers, you’ll be able to make decisions about the direction of your future email campaigns based on actual, measurable data – rather than half-formed guesses or blind stabs in the dark. Through efficient use of email marketing, you can retain current clients while also targeting new markets.

A few minutes ago, I mentioned that email marketing is the best marketing channel for becoming an authoritative guy in the industry. Thanks to the MailUp App for Facebook , it becomes easy as pie to quickly build and publish email sign-up forms shown as a tab on your Facebook pages. Challenge your email marketing team to plot a calendar based on release dates, product launches, or customer lifecycles. They even provide entertainment for those who enjoy reading a good novel online. There are nearly 4.1 billion email accounts worldwide by year end 2015, with that number expected to increase to 4.9 billion by the end of 2017. When your email is downloaded, your images will appear in all of their originally intended glory.

Proven Banner Advertising, Web, Social And Email Marketing Tips


Email headlines are as important as subject lines, so in this video I’m going to talk about headlines in emails and when do you use a headline in an email. Cut your inactive subscribers loose, and rely on your other marketing channels to re-engage them with your brand. Left brain and right brain need to start having more lunches together in 2016 to fight this off. Simple Template – Mobile screens are much smaller than a laptop so you need to adapt you template so that your email looks good on both. Creating a solid template for this early on is a great idea, but make sure you include this alternate email: it’s important! Before you send an email to your entire list, send a test version to a test account using each of the big email providers (Gmail, Yahoo, Hotmail/Live/MSN and any account using an Outlook client). Use this marketing plan calendar template to outline your marketing strategies and action steps while keeping close track of your budget. As the team grows, multiple email specialists may first report to an email marketing manager.

Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. EJ McGowan, General Manager of Campaigner, explained why the fall season is so important for small to midsize business (SMB) marketers.

You need to nurture your list with regular, consistent and well-thought email communications so you are making a contribution to them on a regular basis. Nonprofit organizations and political campaigns make use of email to connect with supporters and donors.

In the past, local business owners would get customers to fill out a form to subscribe, however, this often led to forms with illegible email addresses. Below you will find the average percentage for open rate, click through rate, unsubscribe rate, and bounce rate for email marketing campaigns for dentists and the general medical and health industry. According to the survey, almost half of SMBs believe that email list quality, in general, is increasing. Create your own blog to help you showcase your writing and content marketing skills.

Secondly, A/B tested to determine the absolute best subject line, images, and content for driving conversions This is the best way to increase your ROI from email marketing. Here are some of the roles and responsibilities your email marketing team should take on. When not busy helping email marketing clients at ClickMail, Batte will continue to explore the great outdoors, hiking mountains the world over and fishing on the lake right outside his back door. In order to increase you click through rate it’s a good idea to include engaging call to actions in your email campaigns.

Targeting and personalization are now a top priority for digital marketers, along with Conversion Rate Optimization and Content Marketing. With over 90,000 products from around the world, 24-hour auctions, great online games, and more, TripleClicks has something for everyone-and that makes online selling both lucrative and fun! Frequency and engagement are two negatively correlated factors when email marketing is concerned. You can then break your email lists down into as many segments as you may need, and target specific parts of your email lists to make sure your message reaches out to the right people. If you were building an email list from scratch, it would be easy to focus on quality. Not only is it rude and bad form (and not likely to get you very far) to start sending marketing emails to people who haven’t opted in to receive them, it’s also likely contravening the SPAM laws of your country. More than 2,000 jobs in marketing, media and communications in the UK and worldwide.

Emailing as a form of promotion is actually very powerful, and if you are making these email marketing mistakes then you could risk losing many subscribers and potential customers. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Standard information about your business, such as contacts, must always be included, without putting aside your marketing aims, new products and secondary offers. The global email marketing provider — which focuses its branding on a chimp named Freddie — has become increasingly data-driven over time to improve products and augment its warm, fuzzy reputation. Given the increasing number of people who will be reading your email as text only on a mobile device, it’s worth your time to put some more effort into the text included in the text-only version of your email.

Focusing on data driven excellence in regard to the user appreciation will be the key aspect in the tracking of email campaigns. Report Excerpt: Email marketing was the most widely deployed channel followed by Facebook organic posts and the stalwart print direct marketing.

For this free eBook, Marketing & Conversion, we pulled out Chapter 9 of Brian Miller’s best-selling book, Above the Fold to give you proven advertising, web, and email marketing tips. Social media has given everyone a voice and though this is the backbone of a good digital marketing strategy it can also make for a confusing world when you’re trying to look to other marketers for advice on your inbound marketing program. Real estate email marketing can be used to highlight great features of your area.

The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader’s attention and draw them into the details of the sales pitch as quickly and succinctly as possible. Finally, when it comes to small business email marketing success, it’s incredibly important that you pay attention to the analytics information offered by your account provider. While using multiple optins boosts your email signups, using too many optins can have an adverse effect as well. See how Constant Contact helped organizations in your industry get the most out of their email campaigns. Click here for more healthcare marketing strategies and tips from the marketing professionals at MCH Strategic Data. In his blog post , he goes into great detail on how you can use email marketing to launch your first business.

Focus on strategies, not nifty tools and apps, when it comes to your email marketing. For instance, you could purchase a DVD full of email addresses for $100, but it will likely be filled with dead email addresses that can land your email in spam folders or get your domain blacklisted by email providers. When it comes to email marketing in 2016- you can now do it more conveniently using Google Analytics Tools. If they don’t re-engage with your list, then you’ll need to either unsubscribe them, or move their email over to another list that you only email on rare occasions.

Executing an email marketing campaign is simple and anyone can do it without any extensive resources. Interestingly, a small and emerging email company was a pioneer of growth hacking. If you purchased an email list, you can expect open rates well below the industry average. There are plenty of online organizations that offer diplomas or certifications for email marketing, but these certificates may possess less industry heft than expected. Problem: We accidentally sent an email on a specific topic to the wrong segment. It has been seen, almost 58% people open an email with a subject line consisted of 10 or less characters. With regular website maintenance, and online marketing you can truly allow all that design and development work to truly flourish. Sales and marketing folks may argue that whitepapers are often offered to provide value to recipients, but those recipients need to be uniquely receptive to this content to make it effective.

Agencies, in turn, are following the path to Omnichannel Marketing set by Email Service Providers. Businesses and organizations who send a high volume of emails, utilize an ESP (email service provider) to send, track and utilize information garnered from behaviors related to these emails. If you’re not seeing a high return on your email marketing campaigns, you are making this email marketing mistake. NewsLever is our free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers. Thanks for this, as someone learning on my feet with my first few email campaigns, this advice is golddust. Big cheese at ClickMail Marketing and an acknowledged expert in email marketing. What I was planning to test was to try find and buy an email list then add the emails to a free email account like gmail in batches.

Use your email to share a case study that shares an awesome client who has been successful with your products and services and is also happy with you and your company. While most major ESPs give bounce replies on the wire” during the SMTP session, there are some that send bounce messages via email.

In this guide, we’ll uncover how SMB marketers are approaching email list growth to build a quality email list that enables them to send the right message to the right person at the right time using personalization and email automation. But there will be more emails in people’s inboxes too, so you’ll have to be great at email marketing to succeed. A 15 percent improvement in opens for an email could help you form meaningful customer relationships.

Sender, Subject And Other Email Headers

Managing Your Default Header And Footer

Email marketing is a ripe opportunity for brands to engage with customers, build trust, and generate business. It will come as a real blow, then, to discover you’ve sent the email out with a faulty link – there goes your click through rate. Michael will be on a future-of-email panel, discussing actionable email analytics. In case you’re wondering, I have yet to hear of any other reliable way to quickly grow your email list without relying on luck, but if you know of some, do let me know. Most people who have just getting started in affiliate marketing does not have a lot of money to spend on advertising. Lastly, he talks a bit more about the free app business kit and ends with a call to action to download the kit (which I did from the first email he sent). Get in touch with us to know just how Nimbus will change the way you reach out to the world through email. Using the latest in internet technology, online fundraising has gained popularity rapidly. When a user Views listings but doesn’t book, they send an email with recommendations in the same area and price range.

Content is an integral part of email design—it is the context and the copy that drives business from the email campaign. It can ruin your email marketing entire campaign because the likelihood of having people open an email without knowing what it contains is slim. Buffer’s Kevan Lee told us that his best email advice is to Delight your subscribers”.

Make sure that your html email template isn’t more than 600 pixels wide and that you clearly get your value proposition and at least one link into the first 100 pixels of height. Zero in on your target audience and email leads with these databases to make more deals and boost your sales. Build a column into your email calendar to ask yourself who doesn’t need to get each email, including automated emails. By now you should have started to plan or even released your email marketing campaigns building up to the festive season.

That’s not the whole email though, it goes on to include Bnonn’s signature and a very important postscript (the MailChimp co-founder isn’t the only one making the most of a P.S.). The best part about this strategy is that (if done correctly) you can start with zero traffic, not spend a cent on anything (except the product) and drive a ton of new email subscribers. As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter – just one of the many interesting statistics to support the success of email marketing. Avoid Overusing Red Fonts: Too many red fonts used in email text have been shown to trigger spam score increases. Effective email subject lines often provide social proof that other people have made the choice you would like your reader to make. In doing so, my north star” metric is to increase the # of email subs in my Engaged” list, which is more useful than just tracking my total email subs.

By taking action now that will help replenish your email community and build your audience. Using the tools provided by your email marketing program, you could then group these readers into a sub-segment of your list in order to send them targeted promotions based on their past interaction history.

Where a dynamic list comes in is it takes all the people that have a pool and sends them one email that contains offers on pool cleaning and maintenance. A good reason to use a great email headline in your campaign is to increase their chances of getting your emails opened and read. Batch and blast”is out, improved click-through rates by 14%, and conversion rates by 10% is in. So adopting hyper-personalization tactics with dynamic content in 2016 is the way to go. One thing conspicuously missing from the headers is an indication it was sent from a bulk system. To action this you simply need to use the basic principles of persuasive marketing that we’re all familiar with from other channels, and begin to market to unique individuals via their emotions, and not simply push a message to a database.

Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Other panelists will be Forest Bronzan of Email Aptitude, Justin Foster of Liveclicker, and Ryan Phelan of Adestra. One key point is that it has been, and remains, the channel that constantly delivers fantastic return on investment, coming out at 9 percentage points above SEO in 2016. For your next email marketing campaign, keep your headlines short and vague and watch your open rate soar. This article ezamines free online advertising and how you can apply it to grow your business.

Having conducted over 1,000 trainings for participants from 7,0000+ brands, we are regularly approached by them for their Digital Marketing hiring needs. This doesn’t apply to everyone, but if you’re sending an email every day, you should tone it down. However, don’t make that headline so big that you can’t get other information into that extremely valuable section of the email template. Make sure your email content is personal and proactively addresses your customers. If in this email you include a link asking the recipient to confirm their subscription, well, then you’re golden and you can start your campaign.

You want to make it easy for people to sign up for your email list if they want (networks like Facebook make this easier than others) but more importantly, you need to work on making sure your content feeds readers to your email list sign-up. If the DNS records fail to match, the ESP will block that email and you won’t have to suffer from spam complaints. You can choose the recipients for your email by selecting one or more of your mailing lists.

So instead of following some arbitrary templates, come up with the email subject lines that you believe will be most exciting for your audience to read and most likely to result in message opens. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. Headlines have long been considered seductive , and your email subject line works the same way as a headline. Many of our clients are testing email against their traditional forms of advertising and as more qualified email lists become available, you can’t afford to ignore the potential of immediacy email brings. Never use ALL CAPS (the equivalent of yelling through email) or excessive exclamation points. And as a bonus — we’ve also rounded up five FREE tools you can find online to help you make the most of your email marketing. Yes, definitely the one trend that is visible all across the web (and on this site too) is the omnipresent lightbox (pop-in) for list growth.

Technical troubles seem to be one of the most common reasons for sending an ‘oops’ email, especially among e-commerce companies. This email newsletter by Hatch Inc has a straightforward and effective layout that manages to organize a lot of information into a clean and well-balanced design. Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today.

29 Email Marketing Subject Lines That Guarantee Increase The Open Rate

100 Great Subject Lines For Your Emails

If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. Not only does mixing up the font styles (and in some cases colors or sizes) help to draw user attention to important keywords and concepts, it also makes the email more visually interesting to scan. Use these cold list criteria” as guidelines when considering who to leave on and whom to take off of your email marketing lists. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing. Your email is going to compete with the plethora of other emails in their inbox. To add a date formatted like 11/08/2014” (non-American format), type date(dd/mm/yyyy) into your email. Think about it: Email marketing provides a multitude of benefits, especially for nonprofits.

Whenever customers are strolling through, browsing, purchasing, or just gathering information, you can be collecting email addresses. Hopefully this post has sparked some ideas that you can experiment with in your own business. People who have figured out how to use email to nurture customers into repeat customers, and repeat customers into engaged, word-of-mouth promoters. Do not send marketing emails to your clients or customers until they give you the consent to receive commercial emails from you.

Simply put, retailers now have an even more difficult time in standing out from the email crowd and staying relevant to recipients. Unsubscribes are not only a good practice to avoid making your customers angry, but it’s required by the CAN-SPAM act of 2003. The right amount of email will change from business to business, but what’s universal is that everyone has a threshold where enough is enough. Let customers share their feedback by including an online survey in your next email campaign.

Getting your email noticed in a crowded inbox can be a challenge, but an effective subject line goes a long way towards increasing open rates on your emails. Unlike your work computer linked to your local ISP, which probably has a standard monthly bandwidth limit, email marketing vendors use dedicated mail servers capable of sending hundreds of thousands of emails every hour. Keeping in view the time the email would be probably opened and then syncing your subject line with the date, time and what is a hot topic at that place at the specified time drastically improves the open rate.

Our true permission-based email marketing allows you to deliver your campaigns directly to Internet-savvy individuals. Email marketing tools such as Infusionsoft include automatic frequency analysis features. If you are providing information of value to a targeted prospect, even if your email gets blocked through a SPAM filter, the prospect will unblock your email and read your email. Note that not every email you send has to have some way of profiting in it; just make sure the readers enjoy it, make sure they like you and they like your emails. A strong landing page reinforces the customer’s decision to respond, provides continuity from the original email and convinces them to fill out a response. Remarkety – Remarkety is an email marketing solution for e-commerce businesses.

So far, we’ve shared the average email open rate across all industries, and the specific open rates per industry. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. So if you’re a dog groomer and you have a special email newsletter just for poodle owners, your header should identify the information you’ll share, and look visually related to your overall dog groomer brand. In the transactional email below, they are aiming for a small conversion: user engagement with their app.

One really great thing about using Email Marketing Lists is that you are given the ability to track the results of your marketing campaign. Convio email marketing software enables you to deliver large volumes of email efficiently with sophisticated subscriber management, customizable templates and useful performance data. The best and worst subject line content will definitely be affected by the type of business you are in, the type of email you are sending, and what you want to accomplish with the email. If you would not send the email to your best friend, then don’t send it to the people on your list.

So without further ado, here are the 10 email subject line best practices we’ve learned from sending over 280,000 emails. If people are using Google Apps, they may reach their sending limits quickly and have to find another way to send their outbound email. I was wondering if you’ve written anything on email clients to use for such campaigns.

Things You May Not Do With Aweber … Use email lists that you purchased, rented, leased, or in any way bought from a third party. Let us know if you found our design tips helpful for designing your upcoming New Year’s email and feel free to add your own design tips in the comments below! Ideally, this email header should relate to the business or product your reader signed up to learn more about.

Responsive buttons are a great way to make the CTAs in your email copy stand out. Working your subscriber’s name into the subject line of your email adds a personal touch that is likely to catch your reader’s eye. Social media is great for engaging with your audience, but it can be tricky to convert those follows and likes to email addresses. Email applications include: lead generation tools, personalization and automation, integrated analytics, content management, etc. And, if a good number of recipients do this, it will harm your email deliverability potentially.

Discover detailed tips for your email template design—from the subject and from lines to the colors and images—so you can create emails that get opened, read, and clicked. There is an additional cost of 7 cents per email (refer to PULL/PUSH files cost). Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. In this article in the paragraphs below is a list of some of these free hard drive data recovery programs available nowadays.