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Twitter’s New Like Button, Email Marketing Hacks And More

A successful email marketing strategy is about offering value to the customer and continually revamping your strategy for the best results. Michele holds a B.S. in Economics with concentrations in marketing and strategic management from the Wharton School of the University of Pennsylvania and an MBA in marketing and strategic management from the University of Chicago Booth School of Business.

It’s more common that you’ll only be looking for one or the other, either because you already have a dedicated marketing team to handle the creative and analytical side of things or because you already have a database of prospects that you’ve built yourselves.

A Content Cliffhanger is similar to a Content Upgrade… the main difference is that with a Content Cliffhanger you create a ‘list’ article with say ’25 ways to XXX’ but only deliver 10 of them in the article… the readers can then enter their email address to get the remaining 15 items.

Note: if you would like to learn more about how your email metrics compare to other companies in your specific industry, as well as companies of a similar size, check out this great benchmark report by Mailchimp , which analyzes emails sent by more than seven million users.

However this is important so listen up. SPF, DKIM, DMARC, ARC these are all part of a category of technologies called email authentication and they are really important because they help you protect your brand, and your customers, from phishing and spammers.

However, because a high score can be triggered by unexpected combinations of message elements – and because spam scores that are too high could prevent your messages from being delivered correctly by most email services – it’s important to double-check this metric before queuing your messages up for delivery.

Interactive elements link one of the most engaging marketing channels closer to our day-to-day lives and needs by reducing the need to migrate to and load a website, re-enter information, or get too far away from whatever other tasks you may be completing in your inbox.

Return Path predicts that subscriber engagement will become more and more important for inbox placement as mailbox providers will develop personalized algorithms for deliverability So let’s make the most of 2017 – the year of targeted, personalized and valuable email marketing!

If you still aren’t convinced, let’s take a look at the 37 Email Marketing Stats infographic below provided by Not only does it provide useful stats and tips on what’s working best in email, it also sources some of the most reliable data and email management companies in the world as well.

It doesn’t matter what channel you’re marketing through—email, social, web—every business-customer interaction is an opportunity to customize the message to the individual, because technology allows you to do so. Having one platform like Salesforce Marketing Cloud to manage all these digital interactions is super valuable to any business.

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