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Email Marketing

Email Marketing Hacks That Work

I was fortunate to be asked to present on this topic last week at Hubspot’s Inbound conference. Free email marketing systems are easy to find and could make your time and effort worth it. You might think that by being only a freelancer or small business you don’t need to bother with big systems, but the reality is that if you want to grow as a company, whether it’s now or in the future, you’ll need to plan ahead.

The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.

Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.

It is designed for marketers and engineers who don’t need to hear how to operate a GUI email interface or write SQL queries, they need to hear about the key strategic and tactical decisions their particular business needs to 10x the results it is getting from email.

If you have a sales pitch on your website, make sure that your free” newsletter features prominently in it. It will provide readers with a risk-free alternative to test you and find out if you can really deliver on any claims you make in the sales pitch.

For example, if a company wants to engage its most loyal business clients, then it will segment its email list into a specific group around this marketing demographic and then target this group with special offers, relevant blog posts or event announcements.

Customer touch points include all contact by sales personnel, telesales, transactional emails, your website home page, the online transaction process, in-store flyers, till receipts, exhibitions, printed correspondence, training events, conferences, direct mail, user groups, blog postings, social networking contact pages, corporate standard email signature or footer.

Another tip for writing the best email marketing subject lines is that often brevity with a bit of mystery is the best way to draw someone in. Unsurprisingly, Hey!”, Hey,” and hey” are very effective email subject lines, since they look like they’re from a friend and curiosity stands a good chance of winning out.

Assuming you have a solid email service provider, relevant and clean data on your customers and/or donors, and content to support different personalization opportunities, here are 12 ideas from easiest to hardest on how to personalize your email campaigns.

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