As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. In addition to helping your email stand out in a crowded inbox, making your headers as attention-grabbing as possible is also a great way to underscore how the contents of your email can help readers solve problems, find solutions, or learn new information.
Hiring the right people is critical to your company’s growth, but remember to encourage them to continue their education through the various types of marketing training that are available If they’re really an all-star marketer, they’ll probably want to always be learning anyway.
Specifically, the email systems must be able to expose selected user data (email address, name, postal address, possibly device IDs) for matching, while the data vendors must be able to ingest this data and match against it. This implies considerable new standardization on both sides.
That’s because your customer’s email inbox is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can’t get on social media.
A detailed understanding of the data concerning email opening, accessibility, click through rate, comparing elements from various campaigns and their output and business conversion rate from email recipients, all these and many more data driven metrics can just let you track results in details.
And because it’s obvious that the company has put a significant amount of time and energy into producing the quiz, the desire to reciprocate the company’s effort is created… until the last screen of the quiz prompts visitors to enter their email addresses to receive their results.
Constant Contact – Constant Contact features multichannel marketing campaigns (newsletters, announcements, offers, promotions, online listings, event registration and feedback), contact and reporting tools, coaching and integrations with critical business programs.
Admittedly, open rates may have decreased these past few years, but when done right email marketing can transform your sales funnel by bringing in qualified leads, nurturing these leads further down the funnel, and maintaining customers’ loyalty even after the initial purchase.