62 Formulas To Get Your Emails Read
While others are munching on gingerbread and listening to jingle bells dreamily, marketers know that ‘tis the season to stand out from the crowd and DELIGHT subscribers with some truly top-notch emails. While all of these areas compliment each other, we’ve seen an increase in demand for specialists in each skills for content marketing specialist roles are; SEO, copywriting, CMS knowledge (not just WordPress!) and some basic design skills are essential.
Next, you can progress to using something like the popular MailChimp software, which, if you’re ok with having their branding on your emails, is free for lists of under 2,000 email addresses and no more than 12,000 emails sent per month (6 emails per month based on a 2,000 address database).
Everyone knows that the email marketing shots you publish are sent out to potentially thousands of names on a data list; you know it, I know it, and most importantly the consumer knows it. That being said, with some clever copywriting tomfoolery, it’s easy to feign and develop a more personal tenor through your email marketing campaigns.
While other factors, such as the ‘From’ name and email, also play into the equation, the subject gives your recipients a distinct idea of what the email is about, and whether they will derive any value from reading it. If the answer is no, your message never even stands a chance.
If you ever find yourself wondering how your email efforts stack up to other B2B companies, take a look at some relevant stats below that have been pulled from Marketing Cloud’s State of Marketing Report, as well as some additional 2014 benchmark reports by eMarketer and EConsultancy.
This will allow you to email them with follow up emails and other promotions they may be interested in. An ethical bribe” or a free gift” are among a few of the best ways to convert a prospect into a member of your autoresponder series.” In exchange for the prospect providing you with their name and email address, you can provide the prospect with a free e-book, a 7 day e-course or even a free audio or video.
Irregular email blasts will never be able to maintain momentum, which is crucial in motivating your readers to interact with your company in the way you want them to. Maintain continuous communication with the recipients through email to stay at the forefront of their minds.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
To the extent that you can, build the right foundation into your marketing team and email marketing efforts — a focus on working together, staying up with industry standards, and creating solid strategies that give email a spot equal to and integrated with the rest of your marketing ecosystem.
You may not have thought of email marketing as something to consider as part of your overarching content strategy, but your on-going email blasts should be part of a continuous branded narrative alongside your website, social media, and other channels.
And while you don’t need to be an expert marketer to start taking advantage of the potential benefits emailing your customers has to offer, taking the time to learn about these advanced techniques will go a long way towards ensuring your small business’s email marketing success.
Morgan Jewelers sends their subscribers an automated birthday email , as they collect birthday data when subscribers sign up. This automated email wishes the reader a happy birthday and provides an offer that encourages subscribers to make a relevant purchase.
The solution: While you can’t control a customer’s behavior, you can control how you react to it. If you set up a follow up email that will automatically send to that customer at the end of their free trial, you have a better shot at keeping them engaged.
Opportunities in the email marketing industry are abundant with the augment of mobile marketing and access to information on the go. The international market is also predicted to fortify its growth on the back of the rising number of smartphone users.