5 Email Marketing Hacks To Triple Your Response Rate
Even if your email marketing game is on point, there’s always more you could be doing. The subject line is the first thing that we see in our email inbox,” notes Kate Chan, full stack marketer, Rabbut It’s also what makes people want to click on your email or not.” That’s why it’s important to spend some time crafting a subject line that will really grab your readers’ attention.
And it’s surprisingly easy to land in a junk folder: Email intelligence company Return Path estimated that 7.56% of emails in the U.S. hit spam filters Legitimate companies face email deliverability issues every day —we’re not just talking about Nigerian princes here.
Even better still, you could take advantage of a bike retail-specific email marketing service, such as BikeRoar’s Email & Marketing Tools, which, at a similar price point to Mailchimp’s paid plans, allows you to quickly and easily drag and drop pre-loaded content, product imagery, and tech info into personalized and templated email pages.
It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.
Breakdown by country below is kept for reference although Epsilon haven’t updated this recently to say the least, so we’ll update it as soon as we get better longer-term trends – in the meantime, compare these to the open and click rates at the top of the article.
Whether you’re only asking users to click one link or whether you’re providing multiple opportunities for them to take advantage of offers, buy products, or click-through to read the full version of an article, there are some basic keys that you should keep in mind with the text in email template for your call to action.
If you have a sought-after product that’s in limited supply, your email audience will appreciate being the first ones to hear about it. This will not only generate a positive response in the short term, but can also get people excited to open future emails you send out.