Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. It may adversely affect your email marketing campaigns Remember, you already have segmented your targeted audience, if you try to filter them again, there’s a very high chance that you eliminate people who would have proved to be important for you to achieve a higher conversion.
I.e. the bad examples you use: ‘Shop early’, ‘Book’, and ‘Donate’ don’t work as they tell the lazy and time-pressed recipient that they will have to take further actions once the email is opened, without telling them what they will get for their troubles.
They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.
Don’t put your profits in the hands of a third party, be in control of your email — OWN YOUR DATA, OWN YOUR AUTORESPONDERS, CONTROL YOUR INBOX DELIVERY, REPUTATION, DELIVERY SPEED and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!
You may want to plan a more detailed calendar for each week or month, but having an overview for the year makes it easier to coordinate your marketing efforts, plan for holidays and important events, and ensure that your content aligns with your marketing goals.
Email drip campaigns are a series of emails which you send out in a specific interval (i.e. drip” out through the funnel) which is designed for a specific purpose, like converting leads, educating new members, or encouraging them to view a video series.
And when you do it right, the payoff can be huge: MailChimp found that when their users segmented email lists based on data like location and job title, open rates increased by almost 19%, and click-through rates by almost 22% compared to non-segmented sends.