The Future Of Email Marketing 2016 Edition
However, as any email marketer will tell you, email still offers its share of headaches. One best practice is to set up a triggered response email that sends all new subscribers a welcome email,” thanking them for subscribing and requesting that they add your email address to their approved senders list in case your initial email lands in their junk folder.
For all those people who want to protect them from these privacy invasions, Proxy is a good alternate, apart from using options provided by website owners, such as ‘Google Opt-out’, which provide protection to users from these privacy invasions in terms of tracking of their online movements.
Email missives that were strictly informational in scope were responsible for just 13% of all emails, and the messages that lacked informational content and were directly focused on sales as well as discount offers were nearly one out of every five at 19%.
These trends, as many have noticed, have garnered tremendous success for those who have tried it. Whether they’re B2B or B2C companies, entrepreneurs and marketing gurus are quickly finding out for themselves that the greatest source of success is embracing specific tools.
Then next month, on June 18, ClickMail’s VP of Strategic Services Grant Johnson presents Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression Employing a welcome email engages new subscribers from day one of the relationship, laying the groundwork for growing trust and loyalty.
Internet Retailer reported that, 73% of catalogers, virtual merchants, chain retailers, and consumer brand manufacturers taking part in Internet Retailer’s latest monthly survey – this one on email marketing – confessed spending up to 5% of their marketing budget on email marketing.” They further added that 11.1% of online merchants counted claim that email campaigns drove more than 25% of total sales and 18.7% of all retailers thought email generated 1% to 2.5% of total sales.
Single opt-in means that visitors must submit their contact information to your list in order to receive your messages, while double opt-in arrangements require potential readers to go a step further and confirm via email that they did, in fact, request contact from you.