Month: December 2017

5 Email Marketing Trends In 2016

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10 Email Marketing Tactics You’ve Never Tried

For most marketers, creating an email is a piece of cake due to easy to use tools that don’t require knowing how to code. Take a personalized approach, for example, Hello First Name, As a Marketing Director of _______ you may have experienced _______…” By using the contact’s first name and calling out their title or industry, the prospect knows this email was intended for them and is encouraged to continue reading.

Given the importance of your subject line on audience attention and open rates, your subject line has to convey the tangible value that your recipients get from actually opening it. In other words, you need to explain exactly what the email is about, and why your audience will not regret the read.

He is responsible for the global development of self-regulatory and regulatory policies, guidelines and best practices affecting Experian’s Marketing Suite (f.k.a. CheetahMail) business, as well as providing privacy thought leadership to Experian’s diverse interactive marketing and consumer insights solutions.

The software’s features include a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools.

Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.

PS. If you’re surprised that I’d send an email like this, you should probably check out the back-issue of the Shirtsleeves Marketing Communiqué entitled The 6 Ballsy Email Marketing Techniques Smart Entrepreneurs Use To DOMINATE…While Competitors Struggle To Even Keep Their Heads Up”.

For publishers its all about content and often that content is long-form and constantly changing.” Campaign Monitor powers the email marketing campaigns of more than 20,000 publishers, including traditional book publishers such as Simon & Schuster and Penguin, and major Internet outlets such as BuzzFeed, Reddit and Vice Media.

There’s no better way to promote an event that to invite people that already know who your company is and what you do. A 2015 study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’.

Highlights of this marketing editorial calendar include a yearly overview plus detailed worksheets for each month; space for coordinating content with business quarters and budget, holidays, product launches, and company goals; and essential editorial info such as type of content, author, target audience, distribution channels, SEO factors, and deadlines.

The easiest way to increase revenue is increasing opt-ins on your site homepage, yet as many as 56 percent of companies (according to a 2011 Silverpop study of the Internet Retailer Top 500) place their email opt-in at the bottom of their company homepage, with only 36 percent highlighting it at the top.

If you know what you’re looking for and would like to dive right into a great position, we invite you to search our job database to find several great jobs available for you, or to apply online to have one of our experts connect you with a fantastic opportunity that fits your qualifications.

When and how often they buy – Sorting customers based on when, not just what, they buy can help you determine a timeline for your email campaigns—you can create segments based on seasonal purchases, or specific data like the peak time of day for click-throughs on Wednesday If I bought my mother-in-law a candle for Christmas three years running, Yankee Candle better be stuffing my inbox when December rolls around.

Whether your following up with pictures from a recent event or connecting with new customers who signed up for your email list — a follow up email can help turn a new visit into a repeat customer, and a repeat customer into one of your most vocal fans.

15 LinkedIn Marketing Hacks To Grow Your Business

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3 Holiday Email Marketing Hacks Canadian Companies Must Use This Season

Marketers can track a variety of metrics to assess the effectiveness of email marketing campaigns : revenue, content scoring, nurture track success, opt-in rates, unsubscribe rates, and sharing of email content. Me, I move them to the trash faster than you can say, inbox.” As an email marketer, you can expect recipients who consider you a stranger to, more often than not, move your email to the trash without even opening it. Perhaps you receive emails from people you have never heard of and you have found it helpful.

If a visitor completes the opt-in form on the webpage that features televisions then there is a very good chance that they are interested in purchasing a new TV, so sending them targeted emails about TV specials and promotions will be more effective than just a general email.

TechCrunch reported on an App Annie report that declared email is dying among 13- to 24-year-olds, who prefer communications via messaging apps, citing time spent in messaging apps as compared to people 45 and older as the tell-tale sign for email’s slip in favor among younger demographics.

It was found that different styles exist, and readers are very sensitive if they are not addressed with their title in exactly the way they are used to. Also bulk emails are mostly sent by a person e.g. the Editor-in-Chief, the Editorial Assistant, or the head of SCIRP’s marketing department.

Can-Spam imposes a number of requirements on email marketers, including what you need to do to avoid being considered a spammer, what information you need to have in the footers of your emails, how you should handle complaints and unsubscribe requests and more.

Nearly all commercial email list providers offer this service, which grades your messages based on the presence of excessive links, sales oriented phrases (like Buy now!” or Free”) and other elements that are commonly used by email marketing spammers.

For the past couple of years, automation and personalization have featured heavily on the email marketer’s agenda to implement, and now machine learning simply takes both of these one step further, with the end result being 1:1 emails that have been optimized for each individual based upon their actions and interactions with websites and emails.

Email Marketing Hacks For Entrepreneurs And Audience Builders

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Double Your Sales Using These 12 Email Marketing “Hacks”

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates. The slow reveal of the large exclamation mark as the user scrolls down and then the large and intriguing call to action makes for an email that will be easily read and a link that is likely to be followed – people’s curiosity often gets the better of them.

ISPs will look at who you are sending to, how often, the number of abuse complaints from sends and whether email is opened or clicked on All of these factors determine your reputation with your ISP and affect whether your emails are delivered to your subscribers’ inboxes.

If you purchase a list, you have no way of confirming how often those email addresses have been emailed, whether the email addresses on that list have been scrubbed for hard bounces to prevent identifying you as a spammer, or from where those email addresses originated.

From subject line and sender alias to graphic design and call-to-actions, our email marketing experts plan and analyse every element of your campaign’s look, feel and content to produce staggering results – often 400% better results than other email marketing providers.

Never send an email that hasn’t been reviewed by multiple members of your staff, ideally people who aren’t involved with the campaign so that they are fresh eyes.” Few things look more unprofessional as a typo, and few things are so easily preventable.

Place your brand where they can see it and want to have it. Them giving you their email is their first step into your amazing world of tips and offers, so make sure you provide them content they will be lusting to get their hands on. This will not only bring you new subscribers in, but also will be converting into sales.

6 Email Marketing Hacks That Will Generate More Conversions!

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Email Marketing BlogDouble Your Response Rates With These 7 Email Marketing Hacks

This year, digital marketers will be incorporating more email marketing schemes into their marketing campaigns. VentureBeat’s most recent study saw increases of 2.5x higher open rates and—wait for it— 6x more sales Capacity Interactive’s own 2015 Arts Industry Digital Benchmarks Study saw similar results with personalized campaigns resulting in an almost 100% increase in open rates.

Thankfully, Matt Stack of Local Client Takeover already compiled a massive list of 540 Email Subject Lines from Successful Email Marketers Matt spent a full year collecting emails from Derek Halpern , Neil Patel, Ryan Deiss, Gary Vaynerchuk, CopyBlogger, and analyzing how they go about writing email subject lines.

NuevoMailer – nuevoMailer is self-hosted email marketing software for managing mailing lists, sending and tracking email campaigns and following up. With the software you can collect or import subscriber emails, group them into mailing lists, design personalized newsletters, view real-time campaign reports and create follow-up campaigns.

Because cannabis companies are often limited by the lack of marketing and advertising opportunities through paid search and other traditional advertising outlets, focusing on known audiences via email marketing is an effective way to get in front of customers.

Include teaser” text in the email body – text that captures prospects’ interest, making them want to learn more by clicking the link, which should come with a call-to-action like read more.” In-body text should be no longer than a couple paragraphs, and should feature standout headlines and attention-snaring first and last sentences.

If someone doesn’t click on an email for six months, for example, you might send an automated email saying you’re sorry they aren’t getting value out of your content, and you’d like to save them some time by removing them from your list unless they take an action.

Two things stand out in this email that make it great; the first is that the email addresses who uses their product, which emphasizes why the reader should remain engaged with their product and take the free trial, and second, the email provides resources to features, mobile testing and how it works sections of their website.

My specialty is communicating in an unconventional, relatable and effective manner which encourages teens to face those challenges instilling a sense of integrity in their actions by encouraging them to focus on self-esteem and confidence in being unique, principled and original.

For example, when we A/B tested ‘3 steps to measuring the success of your email marketing with Google Analytics’ against ‘How to measure the success of your email marketing with Google Analytics’, the subject line with a number got a 57% increase in opens.

That is why Holistic Email Marketing , an email marketing consultancy, GetResponse , an email marketing and online campaign management platform, and Smart Insights , publishers of digital advice, have teamed up to conduct a major online marketing study.

Whether you’re personalizing your messages manually, using a popular email management tool such as MailChimp, or something more sophisticated from one of the numerous affiliate software bolt-ons; your email marketing is made all the more potent and powerful thanks to the fact it can (and should) be personalized.

Some email marketing software will let you take your marketing efforts to the next level by providing the ability to send reservation and birthday reminders, separate emails to people who book banquets or large room blocks, and friendly nudges to people who have not visited in a while.