10 Email Marketing Tactics You’ve Never Tried
For most marketers, creating an email is a piece of cake due to easy to use tools that don’t require knowing how to code. Take a personalized approach, for example, Hello First Name, As a Marketing Director of _______ you may have experienced _______…” By using the contact’s first name and calling out their title or industry, the prospect knows this email was intended for them and is encouraged to continue reading.
Given the importance of your subject line on audience attention and open rates, your subject line has to convey the tangible value that your recipients get from actually opening it. In other words, you need to explain exactly what the email is about, and why your audience will not regret the read.
He is responsible for the global development of self-regulatory and regulatory policies, guidelines and best practices affecting Experian’s Marketing Suite (f.k.a. CheetahMail) business, as well as providing privacy thought leadership to Experian’s diverse interactive marketing and consumer insights solutions.
The software’s features include a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools.
Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.
PS. If you’re surprised that I’d send an email like this, you should probably check out the back-issue of the Shirtsleeves Marketing Communiqué entitled The 6 Ballsy Email Marketing Techniques Smart Entrepreneurs Use To DOMINATE…While Competitors Struggle To Even Keep Their Heads Up”.
For publishers its all about content and often that content is long-form and constantly changing.” Campaign Monitor powers the email marketing campaigns of more than 20,000 publishers, including traditional book publishers such as Simon & Schuster and Penguin, and major Internet outlets such as BuzzFeed, Reddit and Vice Media.
There’s no better way to promote an event that to invite people that already know who your company is and what you do. A 2015 study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’.
Highlights of this marketing editorial calendar include a yearly overview plus detailed worksheets for each month; space for coordinating content with business quarters and budget, holidays, product launches, and company goals; and essential editorial info such as type of content, author, target audience, distribution channels, SEO factors, and deadlines.
The easiest way to increase revenue is increasing opt-ins on your site homepage, yet as many as 56 percent of companies (according to a 2011 Silverpop study of the Internet Retailer Top 500) place their email opt-in at the bottom of their company homepage, with only 36 percent highlighting it at the top.
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When and how often they buy – Sorting customers based on when, not just what, they buy can help you determine a timeline for your email campaigns—you can create segments based on seasonal purchases, or specific data like the peak time of day for click-throughs on Wednesday If I bought my mother-in-law a candle for Christmas three years running, Yankee Candle better be stuffing my inbox when December rolls around.
Whether your following up with pictures from a recent event or connecting with new customers who signed up for your email list — a follow up email can help turn a new visit into a repeat customer, and a repeat customer into one of your most vocal fans.