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10 B2B Email Marketing Optimization Hacks For More Opens And Clicks

12 Hacks To Make Your Christmas Emails Stand Out

If you’re reading this, you are likely motivated to build a powerful email list. If the majority of your emails are straight email to blog posts like GrooveHQ does, then you’re going to want to get on their email list and study how they do it. As you can see, they are pretty straight-forward and simple since the majority of their subject line is the headline of the post itself.

In this video I show you exactly how I would go through the steps of exporting the csv file of my contacts/emails from LinedIn and how simple it is to create a CUSTOM AUDIENCE of ANY email list CSV file for Facebook CPC, so that you can advertise specific messages tailored ONLY FOR your LinkedIn connections.

You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.

You can start old school by merely exporting your contact database into an Excel file, segmenting and sorting and setting up ‘group mail’ folders in your existing mail system where you cut and paste in the relevant list of email addresses, depending on the tailored and targeted content.

Every page of your website should have an opt-in box to remind visitors to sign up. If you want to build an email list quickly, you have to give your visitors multiple opportunities to sign up. Every new blog post is a chance to capture more email subscribers so blog often.

It might seem like the opposite, but bringing your social media, content and email marketing hats together with your design and sales hats for each planning meeting can give you some amazing insights into how you can all work together along the entire life of a campaign.

Make it easy to find (consider putting it in both the header and footer), to reduce the risk of being labeled as spam or marked as Junk.” With Robly’s Managed List function, you can use our UNSUB tag to generate an unsubscribe link (which is required in every email you send from our system), which instantly removes any recipient who clicks on it. These links are built into our HTML email templates.

I mean, they did not even have a list, they did not even have a name and email to put on a list if they wanted to. (Just for the record, that is bad) When a company tells me that all of their customer retention comes from their Facebook page it almost makes me cringe inside.

As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers’ to learn about upcoming events and schedule the time to attend.

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