Email Marketing Tips And Industry Examples

Ten Experts Give Their Email Marketing Predictions For 2016

Drive visitors to your publishing website in droves and efficiently turn those visitors into a loyal, enthusiastic, engaged audience whose email addresses are nestled snugly in your audience database – all without paying a penny to Google. According to the 2014 Science of Email Marketing , emails that included the first name of the recipient in their subject line had higher CTRs than emails that did not. Webinars are proven to drive traffic, and provide a good reason for people to fill out a sign-up sheet and enroll in your email program.

If you’re looking for an easy way to get started with email marketing, try using a tool like Pocket to save the best links and resources related to your industry, and then send your list a curated content roundup each month. The following guide explains why your email design and build matter and how you can make potential improvements. Now that you know some common email marketing mistakes and how to deal with them, you’ll be prepared in case an error happens in your campaign. One of the things that will get you pinged hard by email service providers is lazy list management. With just a few easy clicks, you’ll have targeted email lists ready to be fed into CRM software.

Utilize email access time tracking software to capture the time the recipients mostly check their inbox and through this tool send your email across to the recipient. Our customers benefit from our unique business model supported by proprietary technologies, high-volume production facilities and direct marketing expertise. This course is suitable for all marketers with at least 6-12 months experience, responsible for the planning or implementation of email campaigns, who want to see an immediate improvement in campaign results. As a matter of fact some of your subscribers might want to share your content to their social media and the presence of the social share button in your email makes the task easy for them. Now you’ve got a list of most frequented mistakes in email marketing, so better learn from them. It’s highly recommended to get the email list segmented before jumping into an email marketing spree.

For the 2nd year, we’re surveying savvy marketers like you to find out how you plan, create, and send your email campaigns. Email messages are meant to be easily digestible and to-the-point – so stop sending out what could pass for ebook chapters when a simple bullet point summary will suffice! This helps to ensure that the majority of your list receives the most effective subject line possible. SendGrid – SendGrid offers both email marketing and transactional messaging services. Millions of emails are sent daily, which means your subject lines might need an extra oomph to get the subscriber open and read the inside of the email. So be on the lookout and try to avoid one to many” phrases and replace them with one to one” phrases, e.g. I wanted to ask you, my subscribers” vs I wanted to ask you, Catherine,” (see how that last one sounds so much more personal?).

As you delve into the world of email marketing campaigns, it is also vital to return to your newsletter to see how well they’ve performed. A. One of the biggest reasons email marketing is so popular with businesses is that you can track its success. Whatever the objective, aim to create a well-designed newsletter template that offers good quality content in a way that will appeal to your target industry. Or you could turn this customer email message into a gift email and say, Surprise your friend and buy them one, too. Mailify – Mailify allows businesses to create, send, track and optimize email marketing campaigns and newsletters. Include a call to action with each one and in each email to improve conversion rates.

These types of emails have been seen to yield 71% higher open rates and 102% higher click rates than non-triggered email messages This is huge. The whole point of creating email list segments is so that you can send highly-tailored messages to your subscribers, so take a few minutes to set up some customized broadcasts in order to test drive your new segmentation features. Send emails through different ISPs — they’ll alter your messages before landing in a recipient’s email application. We’ve studied over 41 million emails sent in 2015 by higher education institutions to help you understand industry trends and evaluate your performance! HelpScout implemented just a few of the tips that I’m sharing with you in this post and achieved an open rate of almost 60% for their email campaigns.

Many email marketers feel that customers won’t notice if they slip in an extra email every now and then. The firm’s study shows that email open rates are 18.3 percent with a person’s name in the subject line, compared to 15.7 percent without it. Every business wants to grow and expand, role of digital marketing in fulfilling this task is very important in competitive market. Use emojis to add that splash of color and fun to your email content and subject line. Vero is the event driven email marketing platform for teams that put their product first. Even though email is new, the basic content of an email ad is no different than the print advertising that has been around for a century. If your email doesn’t read well on a user’s device, they won’t bother trying to decipher it.

There are some great email subject lines here, designed to make people stand up and notice your event! That shows how you can be effective as a marketer at any point in the funnel, whether enticing them to buy for the first time, or reeling them in as a return customer. All you need to do is double the normal dimensions of email images to around 1,100 pixels. So for each marketer putting the development of an effective email marketing strategy on the top of your agenda and to do list seems like a no-brainer. The most common form of this is a welcome series of emails for new subscribers. As an email marketer, you probably shouldn’t be using a free mail address as the from” address of your messages, but if you’ve been doing that, now is definitely the time to stop.

Our built-in templates automatically include this information into your email footers. Brand optimization is by far one of the most crucial email design best practices. The ideal email subject lines are usually precise, expressive, and compel the recipient with a reason to open your email. It’s what makes emails look good on mobile phones Responsive email templates are not only the rage, but in our hyper mobilized world they’re an absolute necessity. Search Marketing using information collected with web beacons and cookies outside of the Yahoo!

Free weekly newsletter detailing new PR and corporate communications job openings has been a runaway success since Edward Lundquist launched it in 2001. The most important thing to know about HTML email is that you can’t just attach an HTML file and a bunch of images to a message, then click send. Receipt emails (and all post-purchase emails) are part of what’s called the transactional” email. Data is very important in business to keep an idea of your progress and acting a main input to decision making in your email strategy. If your email marketing messages aren’t immediately perceived as offering some type of value, these readers won’t hesitate to hit the Unsubscribe” button to be removed from your list. Join the discussion year round and be part of the next wave in the Email Revolution.

Most email clients can handle if/and/or operators so if you don’t have a first name you can use Title, Surname or just Hi. Ideally, you should allow people to not only unsubscribe, but to also update their email address/name with you because sometimes people may only want to receive your emails at a different email address.

With a clear call-to-action, valuable content, and email opt-in, you’ll be growing your audience in no time. In order for your email subscribers to share, open, click, and read your emails, you need to spend time creating the perfect email subject line. Put your emails online in the community and you’ll find a brand new audience for all your email communications. The revenue from abandoned cart emails, on average, is $5.64 In comparison to promotional emails that earns only $0.02 per email. We’ll see that more marketers will adopt behavior-triggered email and lead nurturing/scoring. When more and more people started misusing email marketing, email service providers all over the world introduced spam filters, which were a great setback for this mode of business promotion. Marketers rank the 3 most effective aspects of an email as email content and design (66%), templates (59%), and quality control (58%). Zoho Campaigns is a great option because it’s more than just an email marketing service.

Email Marketing is not an afterthought or something we do to check the box, it is a major part of how we market to, and communicate with, the users of the Beatport Store. Most of the time, inspiration is easy to find because most marketing content is publicly available. A published author and professional speaker, David Weedmark has advised businesses and governments on technology, media and marketing for more than 20 years. No one wants to open an email that is simply one big block of text, or have to slog through a font that is difficult to read.

Although email marketing comes with lower risks and higher profitability, however, this can only be achieved through proper planning and execution tuning into higher success rates for your business. Though a fairly easy email to craft and send off, the re-engagement email will define your new email marketing list and set the stage for what comes next in your efforts.

How The Tobacco Industry Uses Email Marketing

Email Marketing Software & Agency Services

Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. I guess the 10 mistakes highlighted here sum up what marketers should be readily dealing with to improve their email campaigns. Expert Email Marketing job seekers can relish the fact that businesses are right now mostly seeking people like you. Or if you have a leisure app, your email could be more effective sent at 7pm, while people are relaxing after dinner. Expect revenue per email several times what you produce from broadcast emails, but well below cart remarketing emails. The majority of email marketing services will allow you to create multiple lists and manage them separately.

Well, you must have the proper name and email address that your audience knows, recognizes and trusts. These are often more personalised and occur at an earlier stage in the subscriber relationship before email fatigue has set in – so these are useful for comparing to your welcome emails or abandoned basket emails.

While this email marketing mistake might seem like an obvious one, it is still being made all of the time. Email Marketing Professional – Email Marketing Professional is free email marketing software that lets you send out campaigns with your own outgoing service. But then, make sure your onboarding email is perfectly crafted to orient new users about your app’s features.

Asking for their email address to sign up for your vague newsletter is nowhere near as compelling as offering a downloadable guide that will transform their business in seven days. This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. When it comes to email marketing, interactive graphs are an added bonus for showcasing information.

We’ve discussed headlines before (and many others have as well ), so we won’t rehash the same old content. In my own experience, the one factor that has made the most difference to my email marketing campaigns (and it’s something you mentioned in point 7), is including the subscriber’s name in the email subject line. It is of vital importance to clean any purchased lists before adding them to your email marketing software. For example, Facebook recently announced the roll-out of an algorithm update that hides dubious or misleading headlines from users’ news feeds. In the US, an automatically checked box opting in to marketing emails is a common occurrence. Apply the recommendation out of this post to help you far better interact your company by way of email marketing.

If you do your homework and put a Signup Form on every page of your site, includling landing pages, you’ll gather email addresses from the people who received the forwarded emails pop up on your subsciption lists. Cobalt – Cobalt’s Web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. To make this chore easy and simple, B2B Email Listz provides B2C Marketing Email List with the intension to help marketers to compete efficiently in this fast-paced marketing world. Email marketing records anywhere between 5% and 9% conversion rate (again, depending on the research source).

In addition, we process spam complaints automatically and will stop sending to email addresses after a recipient complains. Updated 8th February 2011: We’re currently looking for an Inside Sales Person, a Business Development Manager and a Marketing and PR Manager. No one likes spam, so everyone is hesitant to sign up for yet another email newsletter – unless it’s truly worth their while. An entertaining and distinctive voice – To make sure that once the email has been opened, it’s actually read and also engages the reader’s interest. If you sell visual products such as clothing, or travel then going with an image only based email might be the most obvious choice. I think Salesforce and Hubspot have options for email marketing and they tie back into the CRM records. And while I’m happy to say that we’re on a good track, the path to that marketing success wasn’t glamorous.

Social media’s ability to generate relationships and new contacts is complemented by the use of effective email marketing. File Transfer Protocol applications are what you’ll use to move image files from your computer to the server once you’ve designed your email. MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. SparkPost can be used to send transactional emails, integrate big-data and personalized content and manage one-to-one marketing programs. Producing an exact replica for every situation is impossible, but it’s the responsibility of your email marketer to check that campaigns are functional on all modern devices. After the emails are received, analyze them to understand why one email worked better than the other. Take all the data from your customer interaction story and use it for real-time email personalisation.

Tom De Baere – Consumer expectations are pushing marketing automation technology vendors, while enterpise supplier-agency-model is needed for digital transformation. Matt got this tidbit from The Science of Email 2014 , which also reports on how images and certain words affect clickthrough rate. Email users trust native opt-out mechanisms more than the ones supplied directly by brands. Optimizing preview text is a great way to increase B2B email marketing open rates and can sometimes impact open rates by up to 45%. No matter where you are or whom you need to reach, email marketing paves the way to a global approach of business promotion.

Dividing your clients into several email recipients lists is the key to making sure they keep their faith in you, even if you try to market different products and services that may not concern them. Your email needs to be opened before you can actually make a sale from your email list. Working with a trusted marketing advisor makes the process simple and cost-effective.

Note: The awesome email subject lines above and several text subject lines below are borrowed from this ClickZ article , full of many great examples. One of the greatest single advantage for email marketers who use a platform like MailChimp or Constant Contact is the ability to track the open rates of their emails. In this article I’ll show you how to combine email marketing with your social media efforts. Notice the types of email that get the best open-rate, then send out that email type more often. A great number of players using advanced tactics, yet observing lower than global average Open Rates and CTRs. In order to take advantage of the huge opportunities available to savvy marketers during the holiday, it’s important that you take the time to ensure your email marketing campaigns are up to speed. In B2B, most of your clients will be in the office from approximately 9 a.m. to 5 p.m. on weekdays.

Finally, split test different variations of these message subject lines and use the information you glean from your tests in terms of open rates and internal clicks to make future email messages as effective as possible. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. A content upgrade is simply a piece of content that someone can download in exchange for their email address. HTML emails look different depending on which email client—and device—you use to view them. Don’t get tricked—you’d be surprised how many treats your email could produce with the right linking structure in place.

We all know that you need to check (and double check) your emails for spelling and grammar errors, but there is so much more to making great email content than correct syntax. Using our comprehensive EdConnect database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Email marketing users can view reports on both aggregate response statistics and individual response over time. Mailgun gives you the ability to include an unsubscribe link or email automatically in your email.

Yet another benefit to utilizing an autoresponder in your email marketing is that they provide they ability to email your entire list at one time through sending out a broadcast email. John Caldwell -consultant on Email Marketing Vendor Selection, Integration, Operations, and Production at RedPill email. Your role here is vital, were looking for someone who has previous experience in Email Marketing to take responsibility for the planning, development and delivery of first class email marketing campaigns. At Grammarly , we’re committed to learning from our mistakes – especially the grammatical ones. Even if these are permitted, all active links and URLs in the article could be stripped by the plagiarist, although a non-hyper linked reference to your site might still remain-especially if the plagiarist is using software to automate the theft. Signing up for an email list or a product is a commonplace activity these days.

On the other hand, business owners can get instant b2b email list management and email list cleaning services from a trustworthy and reputable b2b email list service provider like MountainTop Data. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. While they often look amazing, they simply don’t get the results an email marketer might want. The additional information gives you a better chance to tailor your email marketing to match what they’re most interested in. And that gives you a better chance to convert them into customers. Connecting your blog’s RSS feed to your email list allows you to send email to your users whenever there is a new post on your blog. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.

31 Ecommerce Email Marketing Tips To 5X Your Conversion Rates

Email Marketing Tips And Ideas From Email Marketing Agencies

It’s the quandary of everyone who sends marketing emails: How do you get people to actually open your emails? Their highest median open rate (32.2%) was found at that 3 – 5 monthly email campaign frequency, and the highest median click rate (7.0%) was found during the 6 – 15 monthly email campaign frequency. Common applications used in the creative production process include project management, online proofing, and digital asset management tools.

The global email marketing market report puts together a sweeping analysis of the important market trends and growth drivers, factors arresting the market growth, market structure, and other significant aspects. Marketers are increasingly focused on improving engagement, rather than simply growing their email lists. Invite your email recipients to participate in and share content on your social network sites. If you haven’t already done so, then it is time to signup with a reputable email service provider like Constant Contact , AWeber , etc. Some companies want to buy or rent a list and use an email marketing company to send emails to those people. In fact, in one study , marketers who used video in email campaigns saw increased click-through rates. By ensuring user interactivity within the email marketers can ensure much higher click through rate, traffic for the corresponding website and business conversion. For example, whenever someone subscribes on your site, you can shoot a welcome email.

Prior to joining Trendline Interactive, he spent two and a half years as an Email Marketing Consultant for Ticketmaster. With the software you can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs, and create emails using either pre-designed templates or an HTML editor. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. The marketing technology market is growing massively, with new entrants arriving into the market every day. I do agree with you that these are the five mistakes that often made by the marketers for sure.

To significantly expand your email list, you’ll need to incorporate and encourage sign-ups across all of your marketing, social strategies, and content. By segmenting you bring your focus to a narrow lane, which would help you target your email to a specified group of people and deliver a personalized message which would in turn induce more engagement and sales. Your customers’ email addresses, locations, and contact details are changing all the time. Email is thriving thanks in large part to the channel’s familiarity, flexibility, and universality. And since most email management programs charge you by the subscriber or the number of overall emails sent, it’s vital that you take the time to scrub your lists regularly to remove inactive subscribers and keep costs down.

To get you on the right path for campaigns that boost lead nurturing and returns, this ebook provides you with 10 tips for successful email marketing campaigns. They are laser-focused on making sure every email hits the inbox, and that it’s the most targeted, relevant message. Our software supports the individual user in achieving stronger sales, marketing and customer service productivity. Then, on the same page, offer readers a second piece of free content in exchange for their name and email address.

Other marketers may add them to their own email lists without permission, and if one recipient accidentally hits ‘reply all,’ everyone on the thread will be bombarded with unwanted correspondence. Although email clients haven’t advanced as much as web browsers, I see them supporting many more aspects of animation in the coming year. If you’re sending email from a system that charges you by the weight of the email or the number of email addresses that you send to, every bad address that you continue to send to will cost you money and impact the ROI of your email campaign. Generally, with any kind of marketing campaign in Dubai UAE, people need to see your message 7 to 12 times before they take action. Using the tactics described above, the best performing email marketers are experiencing significant uptick in return on investment. Step #4: Scroll down and click Next step” to continue writing your email message.

The California-based organisation has also revealed it will create 100 new positions in the UK over the next two years, which will be in support of its fast-growing customer base of 25,000 already based within the UK. According to the 2012 Channel Preference Survey , people prefer email to Facebook for deals because it’s harder to miss deals in the inbox than it is in the waterfall of posts that is the News Feed. Conveying some type of conflict or argument can cause an open because a subscriber would probably want to identify with one of the sides you lay out inside the email. As e-Commerce Account Manager you will assume primary responsibility for developing our clients APAC online customer accounts, ultimately driving profitable sales growth.

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Price pressure – As email service providers crowd the market and more free” services come online, pricing in the industry is forced down. Today, content marketing and social media advertising offer better opportunities to stimulate awareness and response. I have never had much luck with buying an email list and sending it out cold.I really think those are very stale. It’s called an idea garden because once you’ve noted down your ideas, you can wait to see which of your ideas grow into a full email. You should contact with an agency offering best doctor directory in the industry that can help you to reach out a huge range of dentists within your business area. Different words in subject lines can trigger your emails to be sent to the spam box, where your subscriber won’t see your email.

Email Personalization – Our Email Marketing software will easily allow you to include the recipient’s name and other information in the subject and/or body of the emails you send, lending them a more personal feel. Even with Brexit looming, the likelihood is that the UK will apply the General Data Protection Regulations (GDPR) around May 2018, along with the rest of continental Europe. Your email marketing campaign is one of the most valuable tools for connecting with existing and new customers. Or, contact us today if you’re ready to talk about ways of improving your business’ marketing strategies.

The more invalid email addresses you send to, the higher bounce rate you acquire. Build up an active presence on Twitter and social media, highlighting your interest in and knowledge of content marketing. Read this article to learn the specific, important reasons to include the design and usage of a business event logo! The more quality email contacts you have in your list, the more business you’ll generate. Distributing SCIRP’s newsletter with links to latest published articles selected on the basis of general interest for a diverse audience. For example, a research from HubSpot tells how B2B companies that send 16 – 30 email campaigns per month have the highest median click rate of 6%.

This email is sure to convert, assuming it’s targeted toward the right audience. Using words like Introducing” and New” in your email subject line gives the reader a feeling that your email contains new, breaking information they haven’t heard yet. The key with a strategy like this is to have an automated email marketing sequence that introduces your company to new subscribers and builds your credibility (eg by sharing high-value content). Optimize the body of your email by breaking your text up into small chunks and speaking in the personal you.” These are small fixes, but they can overhaul your email for the better. If your email designs are too complicated to take any action from mobile gadgets, your customers are very much unlikely to leave it unattended.

Since I’m working to improve my email open rate this blog post attracted me. The on tip that really struck me was how important it is to segment your email. If you’re sending information that subscribers aren’t opening, it’s simply a reminder to unsubscribe before you send another email that will only clog up their inbox. Things you might test include headlines, forms, email subject lines and copy, offers, graphic elements, calls to action, or social messaging. To track and compare performance against your goals, consider using an email marketing service. Below you will find the average percentage for open rate, click through rate, unsubscribe rate, and bounce rate for email marketing campaigns in the business and finance industry. I also agree that conversions and revenue should be tracked, as well as the usual email metrics, open rates, click-through rates etc. Here are 11 tips to help you build a quality list and achieve success email marketing success.

With such a precise statistics, it’s obvious that having a standard email marketing campaign would help increase your company’s conversion rate, boost your engagement value and promote your business sales. Depending on your goals and budget, we recommend email marketing solution providers to power your email campaigns. Also proven experience of working with marketing automation tools such as HubSpot, Marketo is essential. You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability. In an ideal email, the visible from” address, the return-path” address, and the IP address of the computer sending the email would all be on the same domain and authenticated using SPF and DKIM. You can select which lists or segments of lists should see a particular part of an email. You may want to tweak your email template after reading this article, and that’s great.

According to Liz, the average return on investment for email marketing campaigns is 4,300%. Email provides a cost-effective method to test different marketing content, including visual creative, marketing copy and multimedia assets. I shared it with the company’s marketing team, and they enthusiastically posted my article on their blog, then promoted the post with thousands of dollars of paid advertising.

What’s Happening In The Email Marketing Industry

Whitepaper For Travel Email Industry

A quote in a leading national magazine says ‘Marketers favor email for its effectiveness in acquiring customers and nurturing prospects’. Now that you have a better idea of what email marketing entails and how it might benefit your business, the next question you need to answer is if you want to handle the process on your own, or hire a dedicated agency to do all of the work for you. If you know of a popular outdoors newsletter and you run a store selling camping equipment, buy an ad in that newsletter with a link to your email Signup Form. The good news is that there are many good hard drive recovery software programs available to use to recover these lost, corrupt or delete files. Someone who is not involved in the campaign, or perhaps not even in the marketing department. When done right, email marketing campaigns are simple, efficient, cost-effective, and meet relevant eyes. Follow us on Twitter for important industry news and latest updates in digital marketing.

Discover what works with our visual reporting dashboard and learn who and how many people opened your emails and send them a follow up email based upon their interests. You can create the most original, ingenious email campaign ever, but if your contact list is a bust, the entire campaign will soon follow suit.

If you are wanting to create a sustainable online business, then there are two very powerful tools that need to become one amongst your top priorities – list building and email marketing. With ten years’ worth of data to assess, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating.

DJ Waldow is the founder and CEO of Waldow Social , a company that grows your lukewarm audience into raving lunatic fans with proven event, email and social marketing strategies. It’s somewhat common to come across emails that contain broken or incorrect links.

He has years of experience with online marketing, including social media and content marketing strategies. As I live in the UK, I’m not at all surprised the UK/Euro open rates are significantly lower than in the US! Track the trends and check the pulse of players, consumers and business growth with 70+ tennis marketplace reports and surveys annually. In fact, chances are high that your target customers already have dozens of marketing emails in their inbox. Inbox crowding and the deployment times of other marketers go hand-in-hand; if your email goes out when few others do, it stands a greater chance of getting noticed (so quick, start sending between 8:00 and midnight before everyone else catches on). To use the power of three in your email marketing campaigns to improve your conversion rates, send the magic number of three emails per campaign.

The first and easiest way to implement social proof is to tell your readers how many people subscribe to your email list. Really, when it comes to utilizing your email marketing statistics to improve the overall performance of your campaign, the opportunities are endless. Our biggest source of new business is through online, inbound” channels like email marketing.

Besides the fact that you just paid $1,000 for an email address, the problem with offering something like a cash reward or a laptop is that people will unsubscribe from your emails as soon as they collect their reward. Your business needs to create an email marketing strategy , and then follow through meticulously, placing a high level of importance on each and every aspect of your campaigns. We share all of our content—blog posts, ebooks, white papers, etc.—using an email platform designed around our marketing initiatives and goals. What follows are four email marketing mistakes you could be making in your campaigns and tips on how to avoid each. In 2016, we can see these two facets of marketing coming more closer and being more intertwined. For instance, eBay generates its content for email instantly based on the search and purchase history of a customer.

Developed by ClickMail, eMVision is an email analysis and optimization solution that integrates Salesforce Marketing Cloud email performance data with the visual analytics of Tableau Software for easy to understand, easy to dissect email reporting. But in email marketing, personalizing your customer’s experience is much easier, and just as effective. So, there you have it – some of the marketing email mistakes that not are only annoying for your subscribers, but are also costing you sales. We know it already, email is the best performing channel for ROI, ahead of SEO. And given that most users’ email programs display only 38-47 of a subject line’s total characters, it makes sense to get your message out as quickly as possible when it comes to subject lines!